Marketplaces — Reading List
2 min readDec 8, 2019
I have collated resources that have helped me develop my knowledge of the digital marketplace space. Please feel free to comment with additional resources that are not included below.
Marketplace Primers
- Introduction to Marketplaces by a16z
- How to Kickstart and Scale a Marketplace Business — Series by Lenny Rachitsky
- A Guide to Marketplaces by Versionone VC
- 10 Marketplace KPIs that matter by Andrei Brasoveanu
- WTF is Marketplace Liquidity by PointNine
- Marketplace Liquidity by Borja Moreno de los Rios
- Service & Marketplace-model fit by Parth Sethi
- The Case For B2B Marketplaces by PointNine
- Marketplace Conference Video Series
- 2017 Platform Strategy Summit Videos
Current Trends in Marketplaces
- Marketplace Trends Predictions for 2019 at Market One Capital
- Marketplace: From Broker to Full Stack Operator by PointNine
- SaaS based Marketplaces by PointNine
- What’s Next for Marketplace Startups by a16z
- The Next 10 Years Will be About “Market Networks” by NFX
- Marketplaces: The Party is Not Over by FJ Labs
- The Evolution of Managed Marketplaces by Anand Iyer
- Can that SaaS business turn into a marketplace by Casey Winters
Investing Considerations
- Online Marketplaces — entering the next phase (Jun-20) by Dealroom
- State of Marketplaces by Menlo Ventures
- State of the Market — E-commerce Marketplaces (Sep-19) by Nfluence Partners
- Marketplace Index by Battery Ventures
- Sector Update — Marketplaces Q3 19 by GP.Bullhound
- Finding the next Billion dollar marketplace by Dave Lu
- The Marketplace Funding Napkin 2018 by PointNine
- 10 Factors To Consider When Evaluating Digital Marketplaces by Bill Gurley
- 10 Factors To Consider When Evaluating Digital Marketplaces — Case Study by Bill Gurley
- Freelance Marketplace 2.0: Where Future of Work Happens by Austin Yang
- How to calculate unit economics for platform businesses by Dr. Patrick Flesner
- How to Analyse Labor Marketplaces by Mike Ghaffary
Market Maps
- European B2B Marketplace Landscape
- List of Online Marketplaces Across the Globe by Linnworks
