Software / SaaS Reading List
3 min readNov 10, 2018
I have collated resources that have helped me develop my knowledge of the software / SaaS space. Please feel free to comment with additional resources that are not included below.
General Market Trends
- State of the Cloud Industry by Bessemer Venture Partners
- Software 2019 by Battery Ventures
- SMB SaaS Trends 2018 by Blissfully
- SaaS Trends 2019 by Blissfully
- SaaS at the Workplace by Bettercloud
- 2019 Accel Euroscape by Accel Partner
Valuation
Trading Comps
Valuation Guides
- 2019 SaaS Napkin by Point Nine Capital
- How SaaS Companies Are Valued? by Tomasz Tunguz
- SaaS Valuation Environment in Mid-2019 by Tomasz Tunguz
- Quantifying the SaaS Valuation Growth Rate Multiplier by David Cummings
- How much is your SaaS Company worth? by Alex Clayton
- An Update on the SaaS Rule of 40 by Kellblog
- 2017 Software Outlook with Unit Economics Analysis
- Software Sector Review
- Hacking Software’s Rule of 40 by Bain & Company
- Keeping it 100: A Better Way of Assessing SaaS Performance than “Rule of 40” by Norwest Venture Partners
- Value Creation in SaaS Businesses by Battery Ventures
Valuation Primer / White Papers
- SaaS: A Primer on Metric and Benchmarks by Shea & Company
- 8 SaaS metrics that VCs want to know by Insightsquared
- Evaluating SaaS companies by Albion Capital
- The SaaS Business Model and Metrics by Matrix Partners
- SaaS vs Perpetual by Updata Partners
- Three Steps to a Well-funded SaaS transition by J.P. Morgan
- Simplifying SaaS — An Accounting Prime by BDO
- The Ultimate SaaS Metrics Cheat Sheet by ChartMogul
- Unit Economics by Hubspot
- Growth Vs. Retention by Zeya Yang
Empirical Sector Studies
- Global Software Market Perspectives by GP Bullhound
- Software Sector Report — Q2 2019 by GCA Altium
- Software Insights H2 19 by Raymond James
- Q3–2018 Enterprise Software Market Review by Shea & Company
- SaaS Valuation (Public and Private) by Tomasz Tunguz
- 2017 Private SaaS Valuation Data by SaaStr
- Aug-18 Software M&A Overview (US and Canada) by EY
- List of top 50 SaaS Acquisitions on Index.co
Financial Model
- SaaS financial model by Christoph Janz
- KPI Dashboard by Christoph Janz
Benchmarking Studies
- Telling Your Story to Investors: The Latest Metrics They Want to See by KeyBanc Capital Markets
- 2019 SaaS Survey Results by KeyBanc Capital Markets
- Public SaaS Company Retention Metrics by KeyBanc Capital Markets
- ARR Growth for SaaS IPOs by Alex Clayton @ Spark Capital
- SaaS IPO Net Dollar Retention Benchmarks by Alex Clayton @ Spark Capital
- Public SaaS, Founder & CEO Benchmarking by Alex Clayton @ Spark Capital
- TAM for a SaaS Company to get Public by Alex Clayton @ Spark Capital
- SaaS IPO Benchmarking — ARR at IPO by Alex Clayton @ Spark Capital
- 2018 Expansion SaaS Benchmarks by Openview Partners
- 2017 SaaS Metrics & Valuation Benchmarking Report by Ruver Cities Capital Funds
- Operating Benchmarking of selecterd SaaS startups: Open Benchmarks by Baremetrics
- How I think about CAC (with benchmarks) by Jordan Mayes
Blogs
Enterprise Software / SaaS Market Maps
- French SaaS Landscape by Point 9 Capital
- Accel Euroscape 2017 by Accel Partners
- European B2B Marketplace Landscape by Point Nine Capital
- Security Market Map by Shea & Company
- The Herd — Top 100 Private Tech Companies by Dadavidson
Originally published at www.cmodi.com on November 10, 2018.
